No other sports company has the diversity of sports and fitness activity coverage and understanding of data related to athletes’ physiology and motion in play – from pro athletes, world record holders, professional sports and college teams to athletes of all levels right down to kids in gym class.Ĭombining Runtastic’s and the adidas Group’s capabilities brings the adidas Group in a prime position to unleash its knowledge of sport.
adidas’ variety of digitally enabled products such as balls, wrist devices, apparel, shoes, web and phone apps goes unmatched. With decades of continuous investment in sports science, sensor technology, wearables and digital communication platforms, there is no other sports company that has done more to innovate sports and change the game through technology. The adidas brand was the first in the industry to comprehensively bring data analytics to the athlete. Runtastic’s vision for 2020 that every individual lives a more aware and active lifestyle leading to a longer, happier life means the adidas Group has found a perfect partner that fully understands the potential of the convergence of sport, digital and data in an always connected and always on-demand world. In line with the Group’s strategic business plan ‘Creating the New’, this acquisition reinforces the adidas Group’s commitment to inspire and enable athletes of all levels to harness the power of sport in their lives. The transaction values Runtastic at an enterprise value of € 220 million. The adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH.
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